Plant-derived hair color with a conscious
September 09. 2018 • Category: Why we use Aveda Hair Color
Why do we use AVEDA hair color? Oh, how do we count the ways!? AVEDA Full Spectrum Hair Color is 93% to 96% plant-derived, it provides unbeatable grey coverage and has amazing shine! It is formulated without parabans, phthalates and has reduced the use of petri-chemicals by replacing catalytic chemicals with essential oils and other natural compounds - making it a conditioning and repairing color substitute to toxic hair dye. By developing an exclusive Babassu Betaine technology, Aveda has been able to reduce the use of petrochemicals and use sustainable plant-based alternatives. It's essentially damage free to your hair and you can tell the difference by the aroma of the salon with the absence of the usual salon chemical smell. Aveda also has the Demi+ (non permanent) line that is ammonia-free and lasts up to 40-washes. Last, but certainly not least, Aveda loves the earth and the animals, they are cruelty-free and happen to be the first beauty manufacturing company to use 100% wind power! WE LOVE AVEDA!